Top Smartphones Failing to Block Dangerous Phishing Scams

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Phishing attacks have emerged as the most common threat to smartphone users, targeting personal and financial information through fake emails, texts, or calls. According to a recent study by Omdia, 24% of smartphone users reported being exposed to phishing, making it a widespread problem affecting both Android and iPhone devices.
The risks of phishing go beyond inconvenience. These scams can lead to stolen bank details, compromised personal data, or even identity theft. Unlike malware or physical theft, phishing relies on social engineering, exploiting trust and human error rather than technical vulnerabilities. This makes it especially challenging to counter.
Fig 1. Security Concerns and Incidence Rates Source: Omdia
Security Measures Falling Short
Omdia’s research evaluated several top-tier smartphones, including the iPhone 16 Pro, Google Pixel 9 Pro, and Samsung Galaxy S24. While the Pixel 9 Pro and Galaxy S24 scored better in anti-phishing protection compared to competitors like Xiaomi, OnePlus, and Honor devices, none were able to block all phishing attempts.
During testing, simulated phishing emails, texts, and calls were sent to these devices. Spam calls were effectively flagged by Android devices equipped with voice call protection, but the iPhone 16 Pro failed to intercept such calls. Malicious texts containing harmful links and phishing emails from credible sources like Gmail also bypassed most device protections.
Notably, Google Safe Browsing, integrated into many Android devices, blocked phishing links once users attempted to open them. However, even this protection wasn’t foolproof. Some sophisticated URLs slipped through, especially when accessed via certain browsers like Xiaomi’s Mii or OnePlus Internet.
The lack of consistent and reliable anti-phishing features has shaken consumer confidence in smartphone brands. Omdia’s survey revealed that 73% of users lost trust in their device or operating system after a security breach. This highlights the urgent need for improved protections and better communication from manufacturers about security risks and tools.
Mitigating the Threat
Manufacturers are making efforts to enhance security, with Google introducing AI-based models to detect phishing and Apple providing user-focused guidance on avoiding scams. However, experts stress that technology alone cannot solve the problem.
Omdia recommends stronger baseline protections, such as universal voice call protection and widespread adoption of Google Safe Browsing on all Android devices. Paired with these technical defenses, consumer education is vital. Users should be cautious when opening unsolicited messages or clicking on unknown links and should regularly review their device’s security features.
By combining advanced technology with user awareness, the industry can better protect consumers from phishing. Until then, vigilance remains the most effective shield against this growing cybersecurity threat.